B2B Wholesale Pricing

1. Install the App

You must first install the app from your Wix Editor screen.

2. Add the Wholesale Application Form

Customers that want to access wholesale pricing begin their journey by filling out an application on your site. To add this form, open up the "Add Elements" panel and navigate to "App Widgets." From there, drag the "Request Form" onto your site.

As a best practice, we suggest making this a dedicated page titled something like "Wholesale Customer Application"

In the settings, you can customize the text on the form.

Users' applications will appear in the backend of your Wix site.

To find, review, and approve an application, you'll navigate to the B2B Wholesale pricing app on your Wix dashboard here:

Then you'll go to "Applications" to review and approve prospective customers:

2. Setting Up Pricing Rules

Next, you'll set up pricing rules. This determines what rules approved wholesale customers will have access to on your site.

To start, click on "Pricing Rules" in the application dashboard:

Then click "Add Rule" in the top right. This brings up the following panel:

From here, you can set up different pricing rules that will apply to approved wholesale customers when they visit your site.

Setting a Pricing Rule

The first rule type is a "Pricing Rule (Discount)," which allows you to set a specific discount (either as a percentage or fixed cost).

This can be applied to either all products on your site, products within a specific category, or a specific product.

Example Use Case for Pricing Rule Discounts

Let's say you are a distributor and work with various manufacturers. You want to offer approved wholesale customers a 10% discount on products from Manufacturer A, and a 15% discount on products from Manufacturer B.

We will assume that you have set up categories in Wix's Store for each manufacturer. (Not sure how to do this? Check out Wix's tutorial.)

You would use our app to set up two pricing rules:

1. 10% off all products in the Manufacturer A category

2. 15% off all products in the Manufacturer B category

Setting an MOQ Rule

The other type of rule that can be set is an MOQ rule. These rules are applied to all products in your site, and can be enforced for certain access groups (with a Business Plan subscription).

"Minimum Units per Order"

The first type of MOQ rule is "Minimum Units per Order."

This rule requires that all customers must have a minimum number of units in their cart in order to check out.

You'll set the required number of products that a customer must have in their cart to check out, and may assign this rule to the access group(s) of your choosing (with a Business Plan).

Example Use Case

This rule can be combined with price discount rules if you want to offer wholesale customers a 10% discount, but require that they order at least 50 units from you.

You already set the 10% pricing discount rule, following the instructions above, and now are adding an MOQ rule stating that customers must also have 50 units or more in their cart to check out.

"Case Pack (Enforce Multiples)"

The next type is a "Case Pack" rule. For merchants that need to sell products in preset quantities, this rule allows you to mandate these requirements by setting the acceptable case/pack requirement.

Example Use Case

If you want to offer pricing by unit for your widgets (ex $0.15/unit), but sell in cases of 150 parts, this rule would require that a customer can purchase only 150, 300, 450, etc. units at a time.

"Both Minimum Units & Case Pack"

The last type is a "Both Minimum Units & Case Pack" rule. This lets you set a minimum number or required units that can be sold, in addition to requiring that they be multiples (e.g. only in packs of 150).

You can set this by requiring the minimum number of units as well as what the case or pack size would be for selling these units.

Example Use Case

An example is if you sell in cases of 150, but require at least 2 cases (300 units) to be purchased at a time. You would set 300 units as the minimum units per order, and set the case pack size to 150.

3. Setting Up Access Groups

Finally, you'll have the option to set up access groups. To do this, a "Business" plan is required.

In this case, we're creating an access group that requires a minimum order of $1500. The difference between an access group and a general pricing rule is that these requirements apply to a select user or users.

Example Use Case

If you've negotiated specific terms with buyers, some may have different minimum order thresholds they're required to hit to be given wholesale pricing discounts. Pricing groups allows you to implement this ruleset for customers.