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How to Customize a Wix Website

Creating a website is the first step in establishing your online presence, but to truly stand out, you need to customize it. Wix, one of the most popular website builders, offers a plethora of customization options. In this article, we'll explore how to customize a Wix website to make it uniquely yours. Whether you're a business owner, blogger, or aspiring web designer, these tips will help you make your website shine.

The Basics of Customization

When it comes to customizing your Wix website, you can let your creativity run wild. Here are some fundamental steps to get started:

Choosing the Right Template

Your journey to a customized website begins with selecting the perfect template. Wix offers a wide range of templates to suit various industries and styles. Make sure to choose one that resonates with your brand and vision.

Customizing Layout and Design

Wix provides a user-friendly drag-and-drop editor, allowing you to easily modify your website's layout and design. You can rearrange elements, change colors, and upload your images and videos.

Adding and Editing Pages

To create a fully functional website, add and edit pages. Whether it's a homepage, about us, or contact page, customize the content to reflect your brand's message.

Incorporating Images and Media

Visual content is crucial for engagement. Upload high-quality images and videos that align with your brand and create a compelling visual experience for your visitors.

As of 2023, you'll even be able to use the Wix AI Image Creator to create a truly unique selection of visual assets for your website.

screenshot of Wix's AI Image generator

Implementing a Tablet and Mobile-Friendly Design

With the majority of web traffic coming from mobile devices, ensure your website is mobile-friendly. Wix provides responsive design options, ensuring your site looks great on all screen sizes.

If you're just starting out, Wix's Editor will let you work on both desktop and mobile screen views to customize your site's appearance on each. Your site's tablet view will follow its mobile screen layout.

For more advanced designers or businesses that want to engage an agency, it's recommended that you explore Wix Studio. This is a more advanced editor that allows capable designers the ability to customize the site's look and feel at each breakpoint, meaning you can exercise total control over your site on each device.

If you'd like to explore working with Wix Studio alongside an agency with experience using the tool, book a free introductory consultation.

SEO Optimization

To enhance your online presence, optimize your website for search engines. Use relevant keywords, meta tags, and descriptions to improve your website's visibility in search results.

Interested in working with a Wix SEO Expert? Get Started Today >>>

Personalization and Branding

Customization is all about making your website uniquely yours. Here are some advanced tips for personalization and branding:

Custom Domain

Give your website a professional touch by using a custom domain name. It reinforces your brand identity and is more memorable for your visitors.

Custom Graphics and Icons

Create or upload custom graphics and icons that reflect your brand's personality. Consistency in visuals is key to brand recognition.

Unique Typography

Choose fonts that align with your brand's personality. Wix offers a variety of font options to help you stand out.

Engaging Content

Craft compelling and engaging content that resonates with your target audience. Share your expertise, tell your story, and provide valuable information.

Social Media Integration

Connect your website to your social media accounts to increase your online presence and allow visitors to easily share your content.

Newsletter Signup

Implement a newsletter signup form to build a mailing list. This is a valuable asset for staying connected with your audience.

Conditional Elements

A subtle but powerful touch to customize your Wix website includes adding elements that display conditionally based on a users' status. This can be something as seamingly simple as a button that displays only if a user is logged in (or vice versa), or a text box that reads, "Welcome, [User's Name]" to engage your visitor on a personal level.

How to Customize a Wix Website

Now, let's dive deeper into the actual process of customizing your Wix website:

Step 1: Access the Wix Editor

To begin customizing your website, log in to your Wix account and access the Wix Editor. Here, you'll find all the tools you need to make changes to your site.

Step 2: Choose a Template

Select a template that suits your niche or industry. Wix offers a wide range of professionally designed templates, so take your time to find the perfect one.

Step 3: Customize Layout

Use the drag-and-drop editor to rearrange elements, change colors, and add or remove sections. Experiment with different layouts until you're satisfied with the design.

Step 4: Add Content

Fill your pages with relevant content. Include engaging text, images, and videos. Don't forget to optimize your content for SEO.

Step 5: Configure Settings

Set up your website's settings, including domain, SEO, and mobile optimization. Ensure everything is in place for a smooth visitor experience.

Step 6: Preview and Publish

Before making your website live, preview it to see how it will appear to your visitors. Once you're happy with the result, hit the publish button, and your website will be live for the world to see.


How long does it take to customize a Wix website?

The time it takes to customize a Wix website varies depending on your familiarity with the platform and the complexity of your design. It can take a few hours to a few days to create a fully customized website.

Is it necessary to have coding skills to customize a Wix website?

No, coding skills are not necessary. Wix's user-friendly interface and drag-and-drop editor make it accessible for users without coding knowledge.

Can I change my template after customizing my website?

Yes, you can change your template at any time. However, be aware that it may require some adjustments to maintain the overall design and content.

What is the cost of customizing a Wix website?

The cost of customizing a Wix website depends on your chosen plan. Wix offers both free and premium plans, with varying levels of customization and features.

Are there Wix Apps that can help customize my Wix website?

Is it possible to integrate e-commerce features into a customized Wix website?

Yes, Wix offers e-commerce capabilities. You can add an online store to your customized website and sell products or services directly to your visitors.

If you're in wholesale or offer products or services with prices that vary in price, you can also integrate Request a Quote for Wix and allow your users to request quotes for items in their Wix shopping card.

a request a quote form for a wix e-commerce store

a button for Request a Quote stating that the app is available in the Wix App Market

Can I get professional help for customizing my Wix website?

Absolutely. Wix has a marketplace where you can find professional designers and developers to assist with customizing your website to your exact specifications.

Getting Started with Your Wix Website

Customizing your Wix website is an exciting journey that allows you to showcase your unique brand identity and engage with your audience effectively. By following the steps and tips provided in this guide, you can create a stunning and personalized website that sets you apart from the competition.

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